Digital marketing encompasses various online strategies and tactics aimed at promoting products or services, attracting and engaging audiences, and driving conversions. It includes activities such as search engine optimisation (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. Digital marketing is essential for businesses of all sizes, as it offers a cost-effective way to reach a targeted audience, measure campaign performance in real-time, and adapt strategies based on data insights. It enables companies to connect with potential customers where they spend a significant amount of their time online.